Two brand new Jettas and a Passat Later…

And here is my open letter to Volkswagen Canada:

Ok Volkswagen, let me get this straight, you knowingly defrauded your customers, got caught and have the audacity to propose mileage and depreciation into your settlement negotiations? Are you kidding me?

Yes, buying back all of the vehicles that you sold under false pretences will be expensive. Perhaps you should have considered that before you marketed your “clean diesel – like really clean” diesel. So clean that it actually exceeds emission standards by up to 40 times the allowable limit. Oh wait, exceeding these pollutant standards with excess Nitrogen-oxide is not a good thing. But you manufactured and installed a cheat device in these vehicles as the the perfect solution. Oops, you left those details out of your marketing literature and sales agreements. 


So, if I understand correctly, you launched an aggressive marketing campaign stating that your TDIs had ‘like really clean’ characteristics, when in fact they did not.  

Yet what I am struggling to understand is why you are having such a hard time determining an appropriate restitution plan for your customers?

In Ontario, the Consumer Protection Act clearly states your original obligations as a vendor:



False, misleading or deceptive representation

14. (1) It is an unfair practice for a person to make a false, misleading or deceptive representation. 2002, c. 30, Sched. A, s. 14 (1).

Examples of false, misleading or deceptive representations

(2) Without limiting the generality of what constitutes a false, misleading or deceptive representation, the following are included as false, misleading or deceptive representations:

1. A representation that the goods or services have sponsorship, approval, performance characteristics, accessories, uses, ingredients, benefits or qualities they do not have.

Yet somehow this scandal has turned into an extended behind closed doors debate, where the consumer has been left with their not so clean vehicle and the further risk of mileage and depreciation penalties when you finally decide to make it right.

The true fact of the matter is that you lied – plain and simple. What you advertised and ultimately sold to your customers is NOT what they received. Yet somehow you expect that, in my humble opinion, the negligible hush money gift cards are an acceptable bandaid for your radio silence?

Make it right Volkswagen. It’s time. 


3 Comments Add yours

  1. Ian says:

    It baffles me that this organization participated in fraud and blatant false advertising that mislead and tricked consumers into buying their product, and are not being forced by our Government to perform a 100% reversal of each and every fraudulent transaction that occurred. If a person committed such fraud they would feel the full force of the law. Why is that not the case here?

    Nobody who buys a diesel has low mileage intentions. The economics, given the added cost to buying and running a diesel, almost demands this. So although I will only be 100% pleased with a full buyback, if there is to be a buyback at September, 2015 values, mileage should not be factored into the equation at all!

    Very well put letter!

    Liked by 1 person

    1. VW’s fraudulent claims have caused harm on many levels and they should be held fully accountable for their actions. It will be interesting to see how the Canadian settlement will differ, if at all. Consumers will have to determine if the Class Action settlement is really in their best interest of if they should pursue their own case. Bottom line…they lied, they cheated and they should be held 100% accountable.


  2. Kenneth Taylor says:

    Great Letter, and it speaks for all of us. My 2014 VW is coming close to needing brakes & tires, I hope this will be resolved before I have to spend $1300.00 for this very necessary work. Of course VW Canada could care less what I spend and the financial nightmare they have put thousands of VW TDI owner through.


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